Chapter 8 Case Study

How does Wrangler’s new B2C e-commerce site assist Wrangler’s brand recognition and marketing efforts? Wrangler’s new B2C e-commerce site assists Wrangler’s brand recognition and marketing efforts in many ways. Their brand recognition was already high since their company started in 1904. They have grown since their first owner, C. C. Hudson started out with only several sewing machines. Their company has become known country-wide. Their next step to grow even more was to enable purchases through their e-commerce site. Wrangler has made a site with goals to be exceptional from their competitor’s. They have enabled their customers to now be able to purchase online. They are also presenting their site in the best quality website and that proves that their marketing efforts are positive. Without these marketing efforts, no one would like to use their site and would prefer to just visit a brick-and-mortar store. If their website would have not been successful, they would have lost a lot of money by implementing the site to just be a failure. 2. What goals did Wrangler set for its e-commerce site? Visit www. wrangler. com. Do you think its new site meets those goals? Wrangler had several goals set for its e-commerce site. One goal that they had was that it needed to provide visitors with a view into the spirit behind the Wrangler brand. They wanted their site to utilize the latest technologies. The reason that Wrangler wanted to have the latest technologies because they wanted to show that Wrangler is tech savvy and they also wanted the Wrangler’s marketing department to be able to present their products in the best way. I do believe this site meets these goals. It was very organized and user-friendly and it was easy on the eyes. I did not find the site to be distracting or take away from their product but instead enhance on how great their product truly is. Without having a successful site, they would be taking away possible customers because they would be less likely to shop online. E-commerce is very important for profits. Critical Thinking Questions: 1. Wrangler targets a very specific type of person with its marketing and Web site. How would you describe that group? What risks and benefits do companies assume when they target specific types of individuals? Do you think it pays off for Wrangler? Why? Wrangler targets a style that is mostly associated with a western-style. Their slogan is â€Å"Enduring American Freedom; it’s in the spirit of people who work hard, have fun and recognize courageous individuality. † They Wrangler brand targets men, women, and children around the world and with their product being sold in 1 in every 5 pairs of jeans that are purchased, it proves that their target group is successful. With targeting specific groups, there is a chance of failure because your target group may be small. Also, if the target group does not take like the product, they will be doomed due to losing their group. Luckily for Wrangler, they have grown due to their target group. They have been able to be successful for many years and have been able to grow into an e-commerce company. If their specific target group had not liked the product, it would have not lasted as long in the business world. 2. The Wrangler site incorporates a lot of dynamic visual elements. How do these elements affect a shopper? What types of products are best suited for this type of marketing approach? The Wrangler site incorporated a lot of dynamic visual elements. It is important for any kind of business; there are visual elements involved both in a brick-and-mortar and e-commerce. Visual effects are pleasant to look at and there is more of a positive buying experience. These elements make the shopper happy and therefore they will purchase more items. All kind of businesses, including clothing and general stores, must find a way to incorporate dynamic visual elements. Without having dynamic visual elements, people will be less likely to stop in the store and therefore they will not spend any money. Profits are important when you are involved in a business and without profits, you will be unable to stay in the market for long. Being able to be successful requires that visual effects are available in order to make profits and have a successful business. All businesses can benefit from dynamic visual elements.

South West Airlines Case Study Example | Topics and Well Written Essays - 7500 words

South West Airlines - Case Study Example The aim of this report is to analyze the operations and practices of Southwest Airlines. In the first section of the report, the SWOT analysis has been done to highlight the major strengths, weaknesses, opportunities and threats faced by Southwest Airlines. After identifying the critical factors, in the second section, the conclusion about the overall situation has been presented. In the same section, the suggestions for improving the company’s strategies have been presented, after analyzing the current strategies of the company through theoretical concepts including Porter’s Five Forces Model and Ansoff Model. In the following section, Human Resource practices of Southwest Airlines have been discussed with a special focus towards the policies which have been created for the benefits of employees. After that an analysis has been done to identify the impact of the practices on the business strategy of Southwest Airlines. Since, Southwest Airlines is recognized for its customer services and culture therefore, in this section, I will also analyze how staff and management of the company are becoming as a prime source of competitive advantage for the company. The Southwest Airline is one of the successful low cost carriers in the United States and most of low cost carriers of the world have adopted the strategies of the company. In order to evaluate the effectiveness of Southwest Airline business model, another successful low cost airline company will be selected. In this section, the similarities and dissimilarities between the United States and Australian aviation industries will be done. Finally, the similarities and dissimilarities between the business models of the two airline companies will be also conducted. Southwest Airline is operating in a highly uncertain industry where the demand of the tickets fluctuates very randomly. In the following section, the SWOT analysis has been done to identify the major strengths and

Employee telecommuting is good for companies because it helps to Essay

Employee telecommuting is good for companies because it helps to conserve energy, protects the environment (because there are le - Essay Example Telecommuting, e-commuting or Working from Home (WFH) is a new concept in the marketplace. â€Å"Telecommuting is the act of working at a remote location, usually at home, rather than traveling to and from an office. Telecommuters typically telecommute one to three days a week and commute to the office for the balance of the time† (Boyd, 1996: para.1). In this new work arrangement, the employees use telecommunication technology to commute with their work place. What enabled telecommuting was the invention of portable computers and wireless-based networks. Such devices make it possible for anyone to work anywhere seamlessly without the need to plug into an electric outlet for power or cabled internet connection. The benefits of this new use of technology are huge. With telecommuting, organizations have reported up to 30% reduction in overhead expenses when they schedule their employees telecommuting days appropriately. They have consequently reduced their office space requireme nts and rents by requiring the telecommuting employees to share desks and other resources and facilities in the company offices (Boyd,1996). Now, anyone can work from any wireless hotspot place such as cafes and airport lounges (Clark, n.d.).Moreover, the convenience for employees and the benefits of telecommuting to the entire society are immense. Telecommuting is more economical not only for organizations but also for employees who save a lot of money on transportation allowances, clothing and food spent on lunch or snacks outside the home. Companies not only save on rent, by getting smaller offices, but also on electric and water utilities, having less people reporting for work. Taking away the time commuting to and from the office adds up to time available for actual work. This is appreciated more in areas where traffic can be very congested, with employees spending hours idle in their cars instead of doing tasks on the job. Telecommuters are more flexible in scheduling their ac tual work time during their most effective periods and around the other demands in their lives, rendering them to be more productive in the long run (Boyd, 1996). Working from home enables employees to spend more time with their families and schedule work around their duties such as attending parent meetings in their children’s schools or simply helping them out with their homework. Single parents and especially single mothers find it very hard to work in conventional working places due to unavailability of child care while they are at work. With telecommuting they find it much easier to give time to their families and work at the same time (Managing Telework: Options for Managing the Virtual Workforce, 1998). Because the possibility of merging work and home duties is most likely for telecommuters, self-discipline and organizational competencies need to take the upper hand. Telecommuting serves as insurance that work is continued in the comfort of one’s home. There can be several factors for work stoppage caused by external events – bad weather, medical emergencies, etc. Even if an employee relocates for personal reasons, he can still maintain employment by working where he is and submitting work online. When the employee is sick with minor illnesses, they can still do work from home without risking the health of their colleagues at work. Other occurrences such as

Health Care Essay Example | Topics and Well Written Essays - 1000 words

Health Care - Essay Example This places businesses who offer insurance coverage for their workers at a disadvantage as they spend more on health care. This also affects the households paying for their own coverage and has an impact on their spending on other goods and services. This paper gives a summary of the information on health care costs and the impact it has on society and the economy. The spending on health care has changed over the years and according to reports an average of $6,500 is spent on an individual annually. It is found that sixteen percent of the economy of the gross domestic product (GDP) which represents the total economic activity is devoted to health care. These findings are shocking and the major concern is the rapid increase over the years. Health spending grows faster than all other sectors in the economy for example education, transportation, education, transportation and agriculture that grow at the same rate as the economy. Health spending has been observed to exceed the economic growth over the years and the trends show significant differences between health care and all other sectors in the economy as explained by Shi and Singh (2009).These findings are staggering calling for major reforms in the health care sector since the impact on the economy is very significant. The country spends more on health care than all other developing countries and according to findings by the Organization for Economic Co-operation and Development. It was found that it spent 13 percent more than next highest spending country and this translates to 90 percent higher than their global competitors. Despite the relatively high spending, it does not maintain substantially better health care as compared to other developed countries. This may be because the wealthy countries can afford to spend more on health care and this is found to be a major correlation between health care and spending. Health studies show that the difference in health spending may be due to investment in

How did the printing press affect the Reformation Essay

How did the printing press affect the Reformation - Essay Example The printing press helped in the spread of new ideas and doctrines that were available to the public in such a different way which was never experienced before. The printing press was invented around 1450 and it rapidly spread to other big cities in Europe according to Arman, Bird and Wilkinson (163). As reformation activities came to stabilize themselves, about two hundred printing centers were already established in the major cities of Europe. The printing centers were used as main producers of the works of reformation by Protestants. For instance Martin Luther was among those who first recognized the power behind printing in mobilizing ground support for reforms. The printing press took two major directions in reformation process. One of the directions was the printing of many secular books which had a profound impact in science. Thus there were major reforms in scientific work as a result of the printing press. Scientists were able to print and share their works with other scient ists in various parts of Europe. The scientists could also have accuracy in their works which enhanced individual knowledge as well as understanding. The growth in scientific reforms resulting from the effects of the printing press led to the scientific revolutions. This later changed the way the Europeans perceived the world and the universe at large. The second direction of the printing press reformation was the way it took copying of books from the church. This way, it made it almost impossible for the church to control most of the written works as it did before. This was due to the large number of books that could be printed at a fraction of cost in a day. Thus it can be claimed that disunity which faced the European religious believes during the protestant reformation was driven by the rapid growth of the printing press. Martin Luther was successful in reformation activities as he was familiar with the use and effect of printing press. This way he was able to overcome other wri ters such as Hussites in reformation works. Reformation was considered as the first move of recovering the Lord that was aided by the effects of the printing press. Luther’s success in reformation works was also aided by the fact by the time he was born; printing had already established itself in Europe. Printing press was important to Luther reforms because of two factors. He had technical equipment which could print in large volumes and different styles. He was also capable of printing content that attracted the reader. Most of the Luther’s printed work circulated faster in Wittenberg which was a powerful center during the reformation period. Luther had three famous reformation works in Germany as a result of his effectiveness in printing press. These works included Appeal to the German Nobility, The New Testament translation as well as the Christian freedom works. The New Testament translation which was a driving force for the protestant reformation was the most pop ular among the works of Luther. He used a different style in writing the New Testament and a new language. He translated it into common man language; therefore people could read the bible and translate it for themselves. This followed the protestant reformations due to the different translations of the bible. The establishment of protestant

Affects of Supply and Demand on Business Term Paper

Affects of Supply and Demand on Business - Term Paper Example d making the management to take the necessary course of action.Analysis of the market forces helps departmental decision making in that each and every section of the business optimizes resource allocation to minimize costs and maximize productivity in a bid to meet the demand in the market.Table of Contents Introduction Basic Laws and Principles of Demand and Supply Demand Side Supply Side Equilibrium Discussion Conclusion Works Cited Introduction Demand can be viewed as the quantity of goods and services that the market, consumers,is willing to purchase and consume within a given period of time and at a certain price. Demand varies from time to time due to rationality of the consumers; changes of preference and tastes,changes of their economic levels and statuses,and other market conditions such as changes of cost of production that influence price fluctuations.Supply on the other hand refers to the resource and or the quantity availed to the market by the producers within a given p eriod of time dictated by the prevailing market conditions. ... d services; a factor of manufacturing costs, competition, market conditions and the quality of the product, and the buyers determine the quantity of the product/ service they are willing to purchase and consume at the price level presented by the suppliers/ producers (Brennan and Rowan 6-9; Nasrin 1-20). In monopolistic markets forces of demand and supply may not influence the price of the product/ service and vice versa thus in this paper we shall evaluate and analyze the effects of supply and demand on a business in a competitive market (Reuvid 2-6). Basic Laws and Principles of Demand and Supply To understand how demand and supply impacts on a business, we need to evaluate their market mechanisms in relation to price so as to understand how they influence actions of the business at given times within the production cycles, which can be analyzed by understanding the their interaction aspects. Whenever the demand increases but the supply remains the same or unchanged, there is short age of goods and services in the market leading to a higher equilibrium price. Whenever demand decreases and the supply remain unchanged, there is surplus supply of goods and services which lead to lower equilibrium price. Whenever supply increases and demand remain unchanged, there is a surplus leading to a lower equilibrium price Whenever supply decreases and the demand is unchanged, there is a shortage of supply leading to a higher in equilibrium price Demand Side To understand how the demand of goods impact on a business venture we shall evaluate the demand schedule and relate it to the immediate decisions that the management make and the course of adjustments. As discussed earlier the demand of a given commodity will vary with time depending on factors such as price; changes of income,

Portrayal of Women's Health Research Paper Example | Topics and Well Written Essays - 2500 words

Portrayal of Women's Health - Research Paper Example The portrayal of women health issues by the media plays a role in shaping opinion and influencing medical practice around such issues. Women health issues include pregnancy, abortion, female sexual organs and even hormonal issues. Scientific publications that report on women health issues, advertisements that deal around women health issues, films, television programs among other media forms have portrayed women health issues in different ways depending on what they seek to achieve. The media coverage of women health issues has been subjective and biased, objectifying women and reporting their issues in relation to their reproductive role in the society. Â  This essay seeks to discuss the media portrayal of women health issues focusing on the historical and modern views. With the understanding of the huge role that the media plays in shaping opinions in the society and subsequently influencing the medical practice, the essay seeks to discuss the issues around how women health issues are portrayed by the media. This includes issues around women’s pregnancy, female sexual organs, abortion and related issues. The issues about the women’s health are prevalent in the media ranging from television, print media, commercials, films among other media forms. Therefore, how the health issues of women are presented is important as they influence decision making about women’s health. In interrogating the fundamental issues around the portrayal of women health issues by the media, the essay seeks to put into perspective the biases, subjectivity, and sexualization of women health issues by the media that immensely affect decis ion making on the health of a woman (Lee, 1992). The findings shall be provided as well as a brief summary conclusion. Â